The Return of Monogram and Logos Everywhere…

So it turns out the 90s and early 2000s has returned in full force. I have seen many of the major fashion houses return to their signature monogram on accessories, shoes and ready to wear. Obviously it never really left Louis Vuitton as their monogram bags are some of the most affordable in their line and classic to boot.

I am talking about the Dior monogram that adorned the classic Saddle bag. First I can’t believe they re-released the Saddle bag with their signature monogram, I’m all but drooling all over my keyboard for this pic.

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Dior-Oblique-Bags

I’m not sure I can justify the Fall 2018 version but there are plenty of vintage bags on the market that you can pick up for a steal. I might be in fact doing that right now in my second tab trying to find the bargain of the century…😆

In other brands Gucci has been rejuvenated under the leadership of Alessandro Michele. They not only make me want to buy Gucci but want me to dive back into their archives waiting for the return of one of their classics. This can be seen in the Ophidia line and I’m particularly fond of this one. It has a vintage feel and a classic camera bag shape which lends itself to ease of wear and accessibility.

gucci ophidia

The other brand that has brought the monogram back in a bag way is Fendi with their beloved Zucca print. As far as I’m aware this print has been a part of Fendi since the 60s and has had a huge resurgence in the last two seasons. Everyone I know who loves fashion is after the Zucca print in the Kan I and Peekaboo styles. Personally if I had to choose I would pick the Kan I in the leather and velvet combination…😱

fendi zucca

peekaboo

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Fashion is cyclical and all the trends that existed in a particular period are in one way or another reinterpreted for a new era and generation. Fashion is fickle one minute the logo is too much and the next; bloggers and celebrities alike are adopting the monogram back into their wardrobes. This creates hype for these styles and then they sell out making us want it even more now that it’s not readily available. I’m not just saying this is applicable to only bags either because in clothing we are seeing a love of all things monogram. This is evident by Kim Kardashian West who wore head-to-toe Fendi with the double F logo. If you haven’t seen it get onto it ASAP!!!!

This is how the fashion industry sets the trends and ultimately creates the look of the season or year which will then filter down into the H&M, Topshop and Zara of the word who present the logo trend on a friendlier budget. I can only say this is a trend and who knows how long these classic monogram pieces will stick around for but at the moment the monogram logo is here to stay.

the expat

 

 

 

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