Does Athleisure have a place in luxury fashion?

Hi all…I’m back with another post on a topic that many that write and speak about fashion have very strong opinions about.

Athleisure which to me is the idea of fashion that goes from the gym to the street. The clothing can often appear to be gym wear but a closer look at fabrics and style suggest you can go out and about with these items. Take P.E Nation for example there clothes seem often too good for the gym and not really practical for those that actually like to sweat when working out.

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I have to be completely honest with you all, I’m writing this in a cafe sitting in my most comfy Lululemon leggings. These ones I don’t wear to the gym at all they are just worn for care free days.

With that background it seems that the luxury fashion brands of Gucci & Fendi etc… are jumping on board this trend and adapting it into their collections. Some brands are going one step further by having collaborations with brands that are only in the realm of streetwear or sportswear. A prime example is Louis Vuitton x Supreme. Supreme being a very popular skateboarding company that has expanded into streetwear. There is also the Fendi and Fila collaboration which I like and seems to be more readily available to when they dropped the LV x Supreme collection.

So this trend is clearly here but many in the fashion industry are of the view that it cheapens the brand and does not feel inline with luxury that these houses exude. In some ways I can understand this as these brands have a large history that have been ingrained in tradition; from the way they produce haute couture, the existence of their factories to the many that don’t have e-commerce websites.

But change is often slow and as the new generation of luxury buyers coming up can afford not only accessories but ready-to-wear so brands need to cater for what they are wanting in the market. These buyers don’t just want classic flap bags in black or tweed jackets but a brighter colour range as well as innovation that keeps inline with the brands aesthetic but puts a twist on it. So far I think Gucci is doing the best job with this as they often look to their archives but add something very modern to it as well.  I’m really digging their take on the tracksuit.

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Brands like Off-White are doing great things for the streetwear fashion industry but many are questioning whether they can be considered high fashion. We all know Virgil Abloh is the head of Louis Vuitton menswear and has made waves in that space but Off-White who knows?!?! I personally think the likes of Chanel, Dior, Louis Vuitton and Prada are in a league of their own and so Off-White would never compete with their bags or clothing. I mean who could say a Lady Dior and an Off-White binder clip bag are on the same level.

For me I have nothing against high-end luxury brands going forward and making collaborations with other labels and putting out collections that are more streetwear looking. This is a sign of change and in fashion nothing stays the same, yes the Chanel classic flap and Lady Dior will always be there and most people will still be drawn to the likes of these. But why not cater for the next generation with something in the look and feel of the brand with the same quality that challenges the status quo.

To those that hate athleisure in the luxury market just don’t buy it is my view.

What are all of your thoughts? Comment below.

xx – the expat

FYI – Black Friday sales are on so get onto it quick as things will go!

 

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What’s Next

Hi

I’m back…I know its been a while but hopefully now I’m back on board with the blog more.

So this post is dedicated the idea in the fashion industry of What’s Next. What trends are going to be filtering down? What are we going to be wearing in 12 months let alone 18 months? What brands will be the new “IT brand”? These are all questions that with each season that passes, we who love fashion think about. Take a look at Off-White – who knew what this brand would become let alone having their creative director take on the artistic director role at Louis Vuitton menswear.

In saying all this I wanted to touch on a few brands that I think are going to be huge and really define what we see next in terms of trends, design and brand development & hype.

Ruslan Baginskiy Hats

There is something to be said about hats and if you know me I have loved hats since I was 8 years old. The fact that hats are becoming more mainstream make me super excited. I’m not talking baseball caps but baker boy caps, wide brim fedoras, berets & straw boaters. These hats can elevate the simplest of outfits and give you cool girl vibes.

Ruslan Baginskiy hats have been on my radar through Instagram and through the likes of Bella Hadid and Eva Chen. As soon as I could find stockists I was looking to see what I could get but found most of what I wanted was sold out. 🙁 So I’ve now added myself to the waitlist for a number of sites and can see that FarFetch have what I want available…yay!!

His prices are not cheap so might have to wait a bit especially considering these are hats but he is a traditional milliner so his artistry lies in this rather than just adding hats to an accessory line.

I’m most interested in this leather baker boy cap that has the added touch of patent.

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I’m looking at these as well in cotton.

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I’m so in love….

Danse Lente

This brand has been on my radar for a year already but I was never really sold until I saw their famous Phoebe bag in person. Apparently David Jones now stocks them which is great to be able to try on. I’m head over heels for the Phoebe bag and now know the exact one I want. I blame David Jones…

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There are other designs but this particular one speaks to me for some reason and being able to see it in person so I could touch and try on made it easy for me to be converted.

Other designs that are popular include the Johnny with its interesting handle and odd bucket shape.

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Poppy Lissiman

I’ve talked about the Australian brand Poppy Lissiman before in my sunglasses post but its worth repeating how this brand is set for world domination. I love how their sunglasses are super on trend at the moment but also how they’ve branched out to bags and accessories. Way to go!!! I have one pair of sunglasses but eyeing off their cute bum bags at the moment.

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Nalin Studios

Nalin Studios jewellery has not only amazing pieces but the concept to release one piece/style per month is ingenious. It creates hype and allows for every piece to be unique as it’s not everywhere at once

I absolutely adore this necklace and find that it is currently available on their website. The design is stunning as all their pieces are, but this one is unique with the face on one side and the words on the back which allows you to wear it both ways. You get 2 necklaces out of 1 which is great considering their jewellery is not exactly cheap!!!

 

So that is it for me. I hope you guys found it useful to see what brands are going to be up and coming over the next year. Of course this was accessories focused with limited focus on clothing. Personally with clothing I find it much harder as I tend to stick with true classics from the high street e.g. Topshop, Sportsgirl & Uniqlo. This makes it easy for me to take risks with clothing without spending big but also maintain the classics at a great price too! Win, win I say.

If you have any brands that you think are going to be the next big thing let me know in the comments below.

 

xx – the expat

 

 

Get Excited Virgil Abloh for Louis Vuitton Has Arrived

Hi all,

As some of you may know Virgil Abloh of Off-White was named the Creative Director of Louis Vuitton Menswear and boy am I looking forward to his first collection which occurred at some point today.

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Louis Vuitton recently tweeted some sneak peeks and WOAH!!!! I’m currently in love with this holographic Keepall. It does keep to the traditional Keepall duffel shape and all but the material is iridescent and mostly clear which has me jumping at the bits to see it in real life. I’m also loving the added touch of the oversized chain strap. I knew Virgil would bring his own style to Vuitton and this is exceeding my expectation.

Off-White’s success is due to its mix of tradition and streetwear plus the use of industrial materials e.g. seat belts as shoulder straps to bags…GENIUS….! I was hoping he would continue this with Vuitton and so far it looks like he has.

This Keepall iridescent bag looks to be available in blue too…

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Some more sneak peeks of Virgil’s first collection. It looks like the oversized chain will be a theme throughout this season…cannot wait!!!!

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What is this material?? 😱 😱

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Hope everyone is as excited as me to watch his collection in full. In the meantime here is a preview video Louis Vuitton has done.

See you next time. The expat xx